WB EQUIPMENT CORP. RAISES CURTAIN ON BROADWAY
TIMES SQUARE (WABC) — A massive construction maneuver is now underway to hoist the iconic Palace Theatre three stories up.
On Friday morning, constructions crews began lifting the iconic theater a full 30 feet to its new home – floating above Times Square.
The theater will become part of a $2.5 billion 46-story TSX Tower, currently under construction on Broadway. Lifting the Palace Theatre will preserve the iconic venue while freeing up ground-floor space for commercial use.
“The theater lift consists of lifting a 1,700 seat theater in its entirety 30 feet from its current elevation,” said Robert Israel, executive vice president of L&L Holding Company.
The theater, located at 47th and Seventh Avenue, opened in 1903 as a vaudeville theater and was later home to shows like Oklahoma and La Cage aux Folles.
“Everybody wanted to perform here and many famous performers did perform here, Liza Minnelli, the Marx Brothers, Frank Sinatra,” said David Levinson, chairman and CEO of L&L Holding Company
And it’s a landmark, which is why developers have to be ever so careful.
The theater is being moved 30 feet above street level to make way for retail space on a lucrative corner for developers.
“This is the most heavily trafficked corner in the western hemisphere and there was no retail space here, but probably the most valuable commercial retail space in the world,” Levinson said.
Retail space on the street side, plus the TXS Broadway development will include a new 46-story tower with hotel rooms, restaurants and experiential space — including a stage facing onto Times Square, and the Palace Theatre will be tucked inside.
Five years of planning went into the groundbreaking theater lift.
“The theater weighs approximately 5 million pounds, what we are actually doing, the way we are lifting the theater itself is we have 34 specifically placed lifting posts,” Israel said.
“All of the lifting posts were 100% custom made for this installation and lift,” Israel said.
It will take six to eight weeks to raise the Palace Theatre 30 feet, the lift only moves about a quarter inch an hour. The theater will then undergo a $50 million renovation — a small part of the $2.5 billion